Comprehensive infographic of China digital landscape — Resonance China
From Burson-Marsteller: This infographic from BM has almost covered every popular social media platforms in China. We would like to analyze it from 3 aspects. The first one is time, according to it’s presentation, we can see that Chinese netizens totally spend 32 hours/month staying online, 41% of the time is on Weibo & SNS, 23% is on watching videos and 10% is on e-commerce sites like Taobao. The second one is function, the infographic tells us that in China 385M netizens are IM users (among which 90% should be Tencent QQ users)