Social media services store, edit, and share content.
“Social media” is a term that gets used to mean all media through which people interact–as a stand-in for the equally vague “Web 2.0,” for the blogosphere, or for online communities. Here I mean it in the more specific sense of socially-enabled web sites used primarily to share personal content, such as photos, videos, or slideshows. Flickr, Vimeo, and SlideShare are good examples. Of course, you could argue that these sites have aspects of social networking or community, and you’d be right. But I say if the primary purpose is media sharing, it’s a social media site.
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Hi, I’m Ryan Turner. I’m Associate Director of User Experience and
Social Media Lead for ZAAZ, a really, truly, amazingly cool interactive
agency based in Seattle. I love my work—I’ve been involved with
interactive strategies for clients including Helio, Sony, Tom’s of
Maine, REI, Microsoft, Converse, Boeing, PR Newswire, and many more.
Most of what I do is help clients engage with their customers
online—I’m on a crusade to show the ROI of authentic business /
customer relationships.
